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Have you heard? Matcha is the new it ingredient and if you’re not jumping on this trend and buying bulk matcha for your coffee shop, then you’re missing out.
This antioxidant-rich powerhouse is making waves, showing up everywhere including in foods, drinks, supplements, and even skincare products. So what’s the big deal? Why is everyone going gaga for matcha and what can adding this popular item to your menu do for your business?
Well read on, good people, and you'll find out.
Originating in China in the 12th century, matcha is a fine powder that comes from ground green tea leaves. The result is a highly caffeinated tea with a slightly sweet and earthy flavor that is rich in compounds that are beneficial for your health.
Because of matcha’s texture and unique flavor profile making it versatile for use in foods, drinks, and more, it has become widely popular in the United States among specialty drink connoisseurs and health and beauty enthusiasts. The fact that it’s aesthetically pleasing with its pretty green color doesn’t hurt either.
In recent years, there has been a shift among consumers that has resulted in a preference for healthier options, which has also contributed to the matcha boom. People don’t just want products that taste good; they want products that are going to make them feel good inside and out — and matcha can do just that.
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This powerful, powdered tea is packed with antioxidants, metabolism-boosting properties, and anti-inflammatory properties, as well as several vitamins and minerals, including magnesium, zinc, Vitamin C, and selenium, making it incredibly healthy for the body and mind. It can help reduce heart disease, lower cholesterol, fight against cancer, boost the immune system, help with weight loss, and promote healthier skin.
In addition to these health benefits, many people also say that matcha provides them with long-lasting energy, mental clarity, improved mood, better sleep, sustained focus, and reduced anxiety. In short, matcha is truly a wonder, which is why many view it as a must-have in their daily lives.
As the latest trend in specialty drinks, matcha is a gold mine for coffee shop owners. If you want to keep your coffee shop competitive, you should really consider investing in bulk matcha. There’s no ifs, ands, or buts about it. If you want to boost your profits, matcha can help.
If that’s not convincing enough, let’s dive into the specifics:
While any product bought in bulk can require an upfront investment, matcha is more economical than most other coffee shop products. This is because a little matcha goes a long way. This powdered form of tea is so strong and potent that you only need to add a little to food or drinks for it to be effective, which means the product you buy will last you a long time. It also has a long shelf life, so you don’t have to worry about it going bad.
While other coffee products require grinding beans or fancy machines, all you need is a good matcha whisk and some warm water when you want to make something like a matcha latte. It’s also quite easy to add to food items on your menu.
Matcha does well in both hot and cold drinks, such as iced or hot lattes or a classic iced matcha tea. You can even mix it with other drinks, such as coffees, lemonades, or smoothies. Matcha can also be added to many foods, including muffins, cookies, cakes, biscuits, puddings, and more!
Because it is considered a specialty item with plenty of benefits, you can sell matcha products at a higher price point than other traditional coffee shop foods and drinks. Many people who enjoy matcha also do so because of its unique flavor, meaning they don’t like to mask that flavor with lots of other add-ons, like creams and sweeteners — which can also help save you money.
When you have matcha on your menu, it can help you target a wider audience, as it appeals to many different types of consumers. It is highly appealing to those who love caffeine and want something that will offer them plenty of energy, it appeals to both tea and coffee drinkers, health-conscious consumers, and those who love to try unique drinks.
There are countless ways you can put bulk matcha to use on your coffee shop menu. If you are new to matcha, we recommend starting with the classic iced and hot matcha lattes until you get comfortable with it. Simply whisk the matcha with warm water until it’s blended and frothy, then either add it to a steamed milk product or add it to cold milk with ice, you can also add sweetener if the customer prefers.
Other ideas for adding matcha to your menu include:
Try expanding your drink offerings with our inspiring matcha recipes.
In addition to adding matcha to your menu, it’s also important to incorporate your use of matcha into your coffee shop marketing strategies. If you’ve never sold matcha products before, you’ll want to make sure to promote it so your customers know they can get it from you.
This means hyping up your new matcha menu items on social media, creating some new digital ads, putting it on signage outside of your coffee shop, and even running new promotions to entice people to come in and try your new matcha products. The idea is to leverage the matcha trend as much as possible by getting the word out that you are now offering specialty matcha drinks.
With matcha trending, there are a lot of suppliers out there taking advantage by selling matcha products — but not all matcha is the same. When you start looking to buy, you must source good quality matcha as it will taste better, offer better health benefits, and last longer. It’s also important to ensure that your matcha is sourced ethically.
At Dilworth Coffee, we sell more than just coffee. We offer a number of matcha products that you can buy in bulk, including the following:
We also pride ourselves on being a credible and ethical supplier. We take environmental, social, and governance responsibility seriously. We conform to standards set by USDA Organic, and the Rainforest Alliance, and also participate in Fair Trade initiatives. When you source from us, you’re not only getting good quality but you are also helping support the planet and the livelihoods of those we source our products from.
To learn more about our matcha products and what Dilworth can do for you, send us a line. We’re always here to chat.
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