Selling our 12oz bags of retail coffee beans is a great way to diversify your retail products, advertise the coffee you already sell, promote partnering with a local coffee roaster, associate your brand with a product you love, allows opportunity to educate your customers about coffee, provides a consistent source of revenue for your business, and lets you sample small batches of our coffee you haven’t tried yet.
At first glance it may seem counterproductive to sell beans to customers for them to take home. Won’t that stop them coming to my shop to buy coffee? Isn’t it cheaper for them to brew coffee at home? The wrong assumption behind this is: people only drink one cup of coffee per day.
Many people drink two, three, or four cups of coffee every day. NCA (National Coffee Association) research shows that coffee drinkers usually have their first cup within 15 minutes of getting out of bed. The cup they buy from you may just be their second or third cup. If your customers love your coffee, and they know you use Dilworth beans, having a bag of Dilworth sitting on their kitchen counter will not only grow them accustomed to the coffee you serve, but also advertise your shop. They associate the coffee they love with your business. It shows customer loyalty and reinforces the experience they’re receiving at your shop.
Before we could watch football on TV; before we could see the Cowboys and the Eagles scrap over the pigskin, fans could only watch in the stadium. The NFL was worried that broadcasting games would disincentivize fans from attending games: the opposite happened. The broadcast became an advertisement for the team, the brand, and the sport. Increasing viewership and live attendance. The same concept applies to coffee. If they take it home, they will come back.
Many customers desire to buy products locally. Local produce, locally made furniture, and local coffee too. Proudly selling Dilworth beans on your shelves tells customers you support local businesses and put thought and effort into every part of your own business.
The smaller bags also allow you to try new flavors in your shop. If you want to brew a sample batch of a new blend or single origin and see how it sells, using a 12oz bag reduces the waste of opening a 5lb bag.
Retail beans allow a point of conversation between the barista and the customer. They may see a bag of one of our flavored blends like Pumpkin bread or Bourbon Pecan. Maybe they see a selection of our single origins like Tanzania Peaberry or Honduras and ask the barista what it tastes like. Now the baristas are establishing relationships with the regulars and selling more products. Win-win, right?
As a café and business owner, it’s difficult staying on top of all the small details of a coffee shop in an industry that is constantly changing and evolving. New trends, new customers, new products, and prices; there is always something new to learn about or focus on. Consistency is a struggle that all coffee shops face. Consistency is where we thrive at Dilworth. Consistency in our quality of product and service. Stocking retails bags of coffee provides you with a consistent, passive stream of income and advertising.
So put a few bags of beans on a shelf or next to your register and let our beans do the talking. Introducing retail beans to your shop is a great opportunity for your customers to purchase beans for their first cup in the morning, or as a gift for their friends and family, and perhaps even come back for more.
| SHOP OUR 12OZ RETAIL COFFEE COLLECTION |
Selling our 12oz bags of retail coffee beans is a great way to diversify your retail products, advertise the coffee you already sell, promote partnering with a local coffee roaster, associate your brand with a product you love, allows opportunity...
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Dilworth Coffee has been supplying coffee shops and businesses with exquisitely roasted coffee, allied products, and dry goods for over thirty years. Our products are carefully selected to meet the highest standards of quality and taste. The coffee and beverage...
