How to Find the Best Private Label Coffee Suppliers

Is a private label coffee brand right for me? How do I start a private label coffee brand? How do I find a private label coffee supplier? Dilworth here! We’ve been roasting, bagging, and branding private label coffee for decades, and we’re here to help!

Whatever your private label vision is, and whatever kind of coffee you desire to sell, we can help you on your journey. Dilworth has been roasting specialty Arabica coffee for 30 years. In that time, we’ve become experts at choosing and blending coffee to create extraordinary coffee blends for extraordinary brands.

Coffee Shops & Coffee Branding

There are many different kinds of coffee and many different kinds of coffee shops. Some shops are branded as superior, specialty coffee, where you can try an eclectic cup of coffee any time of morning. Some shops are more of a restaurant/café, where you can get a sandwich and salad and bring the kids for lunch. Some shops are more of a fast-service drive-through setting, where the aim is to get you your coffee quickly!

All of these styles of coffee shops will likely have different brand identities. They’ll have different colors, different menus, and of course, different names. Your private label coffee brand should reflect the ambition and purpose of your business.

When to Start a Private Label

When should you start a private label coffee? As soon as your coffee shop opens, or in a few years after your brand has picked up some traction in the community. Let’s dive in!

In short, it depends! If your goal is to expand the business, open multiple stores, and become a household brand, you will probably want to open day one with your own brand and label, with fully stocked shelves of 12oz retail bags for sale.

If your coffee shop is an upstart, small-man operation, we suggest waiting a few years. Let the local community get to know you and your staff. Build some good rapport with a solid group of customers, and once the community knows you, spread your wings and launch a brand.

Why wait? If you’re an owner/operator and also working 40 hours a week in the shop steaming milk and pulling shots, it’s unlikely you will also have time to manage a private label business. When you’ve been open a few years, and a solid manager is in place, you’ll be more prepared to launch a brand.

Private Coffee Label Pros & Cons

Having your own private coffee label can be a boon for a small business, but it could also be a burden on an owner/operator who already has too much on their plate.

Pros

• Brand promotion and marketing opportunities
• Unique taste and association with your brand
• Revenue from retail sales

Cons

• Increased labor from inventory and stock management
• Increased cost to you to design labels and fulfill orders
• Potential decrease in brand recognition if your roasters brand is larger

Dilworth as Your Private Label Supplier

Dilworth has been fulfilling private label coffee for coffee shops, institutions, and restaurants for decades. Let’s take all the pressure off your shoulders and let us produce your private label for you. All you have to do is provide a label or bag design just as great as the coffee you serve, and we’ll do the rest. We’ll roast, bag, and ship wholesale and retail coffee with your private label right to you!

How do I choose a private label coffee supplier? Dilworth here! We’ve been roasting, bagging, and branding private label coffee for decades, and we’re here to help! Please reach out to us to get the conversation going.