Staying competitive in the current coffee market means that cafe owners have to do more than just provide a simple, year-round menu. Imagine a coffee shop or cafe trying to get through the fall without offering a pumpkin spice option, through the winter without something in peppermint, or through the summer without a collection of refreshing iced coffees. It’s almost unthinkable. That’s why coffee syrups are so important. They allow coffee shops to offer a more rounded seasonal menu without breaking the bank.
In this article we’ll go over why cafes and shops should carry an array of coffee syrups and how they can be leveraged. By adapting your inventory and ordering for different seasons and trends, you can attract new customers and surprise your returning ones.
With some careful planning, you can incorporate seasonal coffee syrups without drastically increasing your spending. Let’s take a look at how to adapt your inventory and order for the seasons!
Understanding Seasonal Trends in Coffee
Seasonal trends aren’t limited to what flavors people prefer at different times of the year – although that can play a part.
Cafes need to adapt to seasonal changes and trends to stay relevant and meet ever-evolving customer demands.
Seasonal Beverage Options
Seasonal beverage menus feature flavors and ingredients aligned with the current season. This appeals to consumers’ seasonal preferences, but it also creates the opportunity for your customers to develop traditions around what you offer.
These specials can generate excitement and bring in additional foot traffic and online orders.
Seasonal Food Pairings
Update your food offerings to complement your seasonal beverage flavors. For example, gingerbread cookies go great with holiday drinks, and pumpkin bread pairs well with pumpkin spice and caramel drinks in the fall.
Another great strategy that can build your reputation in your community is sourcing local produce and baked goods for your seasonal menu.
Decor & Ambiance
Refreshing the decor in your cafe to reflect each season plays into sentimentality and tradition – both great things to provoke in your customers! Playlists, decorations, and even small changes in uniforms can contribute to a feeling of festivity or seasonal celebration.
Adapting to Food Trends Beyond Seasonality
Not all trends are seasonal in nature. For example, most cafes had to quickly adapt to mobile ordering, delivery, and to-go models during the COVID-19 pandemic. As customers continue to use these options, you want to continue to offer them.
Additionally, integrating plant-based and vegan options is a perfect way to expand your menu to appeal to customers who may not be able to enjoy other cafes. If keto or organic diets are popular in your area, be sure to include keto and organic options on your menu year-round. Healthy coffee syrups are always going to be popular with health-conscious customers!
Similarly, eco-friendly practices will appeal to those who are committed to reducing their environmental impact. Choosing USDA Organic-certified products like those from Dilworth Coffee can strengthen your reputation in the community, as will purchasing our directly traded and certified Rainforest Alliance coffees.
Be Smart with Your Coffee Syrups Inventory and Stay Relevant All Year Long
Savvy cafe owners know how important it is to adapt to all kinds of changes and challenges.
Dilworth can help. First, you can use our core syrup flavors to establish a base inventory. Then, you can spice things up for seasonal and limited-time offerings (LTOs). To keep costs low, we recommend that you build your seasonal drink menu around those core syrups.
Here’s an example of how it can work:
Let’s say your core syrup flavors for classic recipes are options like vanilla, caramel, hazelnut, raspberry, and mocha. These will help you make several standard drink options, including:
- Vanilla latte
- Raspberry mocha
- Caramel hazelnut latte
- White mocha frappe
- Hazelnut iced coffee
During the fall, you can add just a couple of syrups, like pumpkin spice syrup and cinnamon syrup, to your inventory to create popular autumn drinks. Later, excess inventory of cinnamon can then be used for a cinnamon latte throughout the winter holidays.
Proper management of standard plus specialty syrups will give you the foundation for year-round standards and seasonal favorites. Think about seasonal syrups that will last from one season to the next, so that you can quickly and easily pivot.
The trick is to limit seasonal “wild cards” to just one or two unique syrups per season. This allows you to capitalize on the latest trends without too much extra inventory. Adjusting your inventory throughout the year should increase profitability, not create a liability of excess supply.
Choose Dilworth Coffee For Your Seasonal Coffee Syrups
Having a dependable supply partner is key to your success when it comes to adapting to seasonal changes in demand.
Dependability and reliability are areas where Dilworth Coffee really shines! We offer super fast shipping on demand, ensuring that you have the syrups and ingredients you need right when you need them. Our team can quickly resupply those holiday syrups that sell out faster than you expected!
Plan Your Next Seasonal Menu with Dilworth
For more than 30 years, cafe owners have been able to turn to Dilworth Coffee’s delicious syrups to delight their customers. We have developed an unparalleled understanding of how to operate a successful coffee shop.
We hope to be your go-to supplier of coffee, syrups, sauces, and more. Our coffee syrups come from some of the most popular producers in the industry, and we are happy to offer you all the guidance you need to curate an incredible menu that can be easily updated for every season.