During the 30+ years since we opened our first coffee shop, we have worked with thousands of individuals, companies, non-profits, churches, nursing homes…you get the picture. When we first started, we did not have a clue what we needed to create a coffee shop experience for our customers, guests, and residents, and had to learn it from wherever we could, and it was not easy (it was the pre-internet days, after all). Lots of questions came up during this time:
- Where do I get started?
- Is this a good location?
- What items do I need to buy to open my store?
- What do I serve?
- How do I make espresso drinks?
- Will I make a profit selling a cup of coffee? What price point do I need to sell my drinks for?